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LDS Cambridge

Using Crystal Ball's mobile phone tracking solution LDS Cambridge now have full visibility of their staff who deliver leaflets on foot.

Project Info

LDS Cambridge delivers leaflets to residential areas throughout Cambridge and the surrounding areas.

The company also specialises in leaflet surgery by providing clients with design pointers on their new or existing leaflets.

Crystal Ball was the only company that understood my requirements for a mobile tracking solution that would allow me to track my guys on foot

James Neal

Managing Director

Smart-Devices Used

  • Samsung Galaxy Fame, Trend 2 Lite, Mini 2
  • Motorola Defy

The Challenges

In order to maintain a first class service to customers and to differentiate themselves in a competitive market, LDS Cambridge had to satisfy two key challenges to their business.

Firstly, to somehow provide evidence or audit trails for clients that door-to-door leaflet drop activity actually took place.

Secondly, to monitor that employees’ were conducting leaflet drops when they were supposed to and not discarding or destroying leaflets without delivering them.

LDS had used two other systems previously to address these challenges, however, they encountered problems with service and data quality which failed to deliver a solution as required.

The Solution

LDS Cambridge decided to implement Crystal Ball’s MobileTrack Pro which is a simple to install mobile tracking app that sits on the employee’s smartphone. Positional data is transmitted from the smartphone to a web based system which displays the employees’ current location and door-to-door leaflet deliveries on foot.

The portal also offers detailed mapping, additional journey reports, and visual “snail trail” maps of journeys, all of which combine to provide a comprehensive audit trail.

The Outcome

Since MobileTrack Pro was implemented, LDS Cambridge has been able to effectively monitor and manage their entire leaflet distribution team. The system provides detailed reports for audit purposes which are passed to clients as proof of activity.

LDS’s clients have also noticed improvements in information feedback and the quality of service from the company – one aspect which LDS is keen to promote and highlight to new prospects.

James Neal, Managing Director at LDS Cambridge comments:

“From a customer service perspective Crystal Ball makes us look very professional when dealing with both clients and employees, it also allows us to stand out from our competition as it sets us apart from other leaflet distribution companies and ups our game.”

From a resources and management perspective, there are now fewer missed deliveries and more leaflets are reaching their intended destinations. This has resulted in fewer customer queries, better returns for the activity they are undertaking, and LDS’s staff are far more productive.

LDS’s supervisors have also benefitted for the implementation as they now have complete visibility of their respective distributor teams and don’t need to make any unnecessary journeys to make sure leaflets are being delivered – reducing fuel costs to the business.

Additional Comments

James Neal concludes by saying:

“With the Crystal Ball system I can now show my clients by pulling off journey reports that my employees have delivered to all the houses they should have done. At last after searching for a suitable solution for some time, Crystal Ball has delivered against all our objectives and more besides.”

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